<p style="text-justify:inter-ideograph;text-align:justify;line-height:14.95pt;"><p style="line-height:14.95pt;"><strong><span style="border:1pt solid windowtext;padding:0cm;font-family:黑体;font-size:14pt;">项目<span lang="EN-US">1</span>）企划—品牌策划、设计企划研发</span></strong><span lang="EN-US" style="border:1pt solid windowtext;padding:0cm;font-size:14pt;"><o:p></o:p></span></p>
<p class="a" style="margin:0cm 0cm 0pt;line-height:18px;text-align:start;"><strong><span style="font-family:黑体;font-size:10pt;">针<span lang="EN-US"> </span>对：</span></strong><span style="font-family:黑体;font-size:10pt;">品牌开拓、运营、培育与管理，通过分析研究和丰富的实战经验，研发品牌正确的方向和创意思路，</span><span style="font-family:黑体;font-size:10pt;">着力</span><span style="font-family:黑体;font-size:10pt;">为客户提供全面式量身订做的策略性服务，</span><span style="font-family:黑体;font-size:10pt;">协助客户建立、更新、优化、巩固其品牌地位。<span lang="EN-US"><o:p></o:p></span></span></p>
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<p class="a" style="margin:0cm 0cm 0pt;line-height:18px;text-align:start;"><b><span style="font-family:黑体;font-size:10pt;">项目</span></b><strong><span style="font-family:黑体;font-size:10pt;">重点：</span></strong><span style="font-family:黑体;font-size:10pt;">产品筹划、</span><span style="font-family:黑体;font-size:10pt;">市场策划、全盘解决策略方案</span><span lang="EN-US" style="font-size:10pt;"><o:p></o:p></span></p>
<p class="a" style="margin:0cm 0cm 0pt;line-height:18px;text-align:start;"><span style="font-size:9pt;"><span style="font-family:宋体;">品牌命名</span></span><span lang="EN-US" style="font-family:Verdana;font-size:9pt;">/</span><span style="font-size:9pt;"><span style="font-family:宋体;">形象设计</span></span><span lang="EN-US" style="font-family:Verdana;font-size:9pt;">/VI</span><span style="font-size:9pt;"><span style="font-family:宋体;">设计</span></span><span lang="EN-US" style="font-family:Verdana;font-size:9pt;">/LOGO</span><span style="font-size:9pt;"><span style="font-family:宋体;">设计</span></span><span lang="EN-US" style="font-family:Verdana;font-size:9pt;">/</span><span style="font-family:宋体;"><span style="font-size:9pt;">品牌风格定位与路线<span lang="EN-US">/</span></span><span style="font-size:9pt;">目标消费群定位</span></span><span lang="EN-US" style="font-family:Verdana;font-size:9pt;">/</span><span style="font-size:9pt;"><span style="font-family:宋体;">产品价格体系定位</span></span><span lang="EN-US" style="font-family:Verdana;font-size:9pt;">/</span><span style="font-size:9pt;"><span style="font-family:宋体;">竞争对手策略剖析</span></span><span lang="EN-US" style="font-family:Verdana;font-size:9pt;">/</span><span style="font-size:9pt;"><span style="font-family:宋体;">品牌战略顾问</span></span><span lang="EN-US" style="font-family:Verdana;font-size:9pt;">/</span><span style="font-size:9pt;"><span style="font-family:宋体;">整合营销策划</span></span><span lang="EN-US" style="font-family:Verdana;font-size:9pt;">/</span><span style="font-size:9pt;"><span style="font-family:宋体;">品牌推广执行运营</span></span><span lang="EN-US" style="font-family:Verdana;font-size:9pt;">/</span><span style="font-family:宋体;"><span style="font-size:9pt;">品牌提升<span lang="EN-US">/</span></span><span style="font-size:9pt;">买手整合等。</span></span></p>
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